The Atlantic Tears Down Their Paywall

The Atlantic announced plans this morning to drop their site’s paywall and to offer all site content for free. Goldman Sachs also inked an agreement with the magazine to sponsor the site’s free content — thankfully, Goldman Sachs’ adverts are unintrusive and are limited mostly at this point to promos for a GS-sponsored PBS program.

It’s a smart move on The Atlantic‘s part and one that we hope more publications (The Wall Street Journal, Vogue, The New Republic specifically) follow.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in