The Atlantic Publisher Jay Lauf Talks Digital Content And "Airport Cred" On The Menu

On this gloomy day in New York City, today’s media-bistro.com Morning Media Menu podcast was brightened by a very special guest, Jay Lauf, publisher of The Atlantic.

Jay joined hosts Matt Van Hoven of AgencySpy and FishbowlNY editor Amanda Ernst (filling in for GalleyCat’s Jason Boog) to discuss the 152-year-old magazine’s decision to keep all its content online for free, the recently launched spin-off site The Atlantic Wire and selling a prestigious brand with intellectual cache to advertisers.

Amanda and Matt asked Jay to discuss whether readers are subscribing to The Atlantic more as a coffee table display instead of actually reading it.