The Atlantic Names Michael Monroe Head of Re:think

And Sam Rosen moves into a new role focused on The Atlantic brand.

The Atlantic hires Michael Monroe to lead Re:think, The Atlantic’s marketing shop, announced Atlantic senior vice president and publisher Hayley Romer. Monroe, who will also serve as vp of marketing, comes to The Atlantic from Forbes, where he’s held a similar position as vice president of marketing there. He starts in April.

Meanwhile, Sam Rosen, who joined in 2013 as vp of marketing, gets a new role focused on promoting The Atlantic brand for new and existing audiences. He will also be overseeing the organization’s brand campaign, which will debut later this season.

“Mike brings incredible creativity, experience, and leadership to Re:think at a moment when we’re continuing to invest in this key part of our company,” said Romer in a statement. “Sam has been instrumental to the formation of Re:think and to our success as a creative content engine; he brings a deep passion for The Atlantic and brilliant marketing mind to this new role.”

The organization reports that Re:think contributed to 60 percent of The Atlantic’s ad revenue last year, while overall ad revenue was up 28 percent over the previous year.