The Atlantic Pushes to Boost Sales
Veteran digital publishing entrepreneur David Minkin has joined The Atlantic in a newly created role of Associate Publisher of Sales Strategy and Operations. M. Scott Havens, President of The Atlantic, announced the news Monday.
Minkin is not to be confused with David Minkin the magician, who starred on an MTV series and will co-star on “Magic Outlaws” on the Travel Channel in May.
No doubt The Atlantic hopes that Minkin’s decade’s worth of experience as a digital strategist will bring a certain magic to the publication.
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