The Art of Online Reputation Management
Full disclosure: we recently Googled a friend from long ago to see what he/she had been up to in recent years and found ourselves confronted by an entire images page filled with mugshots. Is there a point to this sad story? There is! Yesterday our sister site Social Times (follow them on Twitter!) posted an interview on a topic that should be of interest to anyone in PR: the art of online reputation management. The primary lesson stressed by Mike Zammuto, president of rep management firm Reputation Changer, is “fight negative content with more (positive) content.”
What does that mean?
Zammuto says that he’s recently witnessed a big uptick in the number of unflattering/incriminating photos or other content that clients would love to push further down in the search results.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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