The Alex Kuczynski guessing game

Who is the movie star so coyly referred to as ‘The Movie Star’ in Alex Kucynski’s look at the Chateau Drug store in Ketchum, Idaho in today’s NYT? Well, the obvious choice is Ketchum’s most famous resident, or at least the most famous person who talks about Ketchum a lot, Bruce Willis. So, if it is Willis, why be so coy about it, and if it’s not Willis, why essentially mislead readers into thinking it is Willis?

And though this isn’t quite FishbowlLA territory, while we’re on the Thursday Styles section, note that this

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in