The 7 Principles of Effective Communications Explained by Bill McGowan

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Last week we brought you a series of tips on pitching and media relations from author, veteran journalist and Clarity Media Group founder Bill McGowan, most recently known as media coach to Facebook’s Sheryl Sandberg (among many other celebrities and executives).

Today we bring you an extension of our conversation touching on the seven principles that form the basis of McGowan’s most recent book Pitch Perfect: How to Say It Right the First Time, Every Time.

In this piece, Bill explains how these principles apply to both the general art of communicating and the public relations practice–with a little help from one Donald Draper.

The Headline Principle: Start Strong

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How does this principle apply to pitches and email subject lines?

In addition to knowing what your point is and how to illustrate it, I’m trying to get people from proficient to polished by adding a third consideration: what are the first five words...

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