The 4 Factors That Make News Stories Popular on Twitter

A new study claims it can predict the popularity of a news story on Twitter with an 84 percent accuracy rate by looking solely at four factors that affect content.

The study, led by Bernardo Huberman of the Social Computing Lab Group at the Palo Alto-based HP Labs, examined the content of an article before it was published in determining how popular it would be on Twitter.

Specifically, the authors looked at:

  • The news source that generates and posts the article;
  • The category of news the article falls under;
  • The subjectivity of the language in the article;
  • The people and things mentioned in the article.
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