The $25B Battle of the Virtual Currencies -- PlaySpan, GameCoins And RewardVille

Visa's move to purchase Playspan for $190M validates the increasing importance of virtual currency in the electronic commerce market. Competitors in the space are now pressing ahead to capture a part of the $25B global digital goods market.

Visa’s move to purchase Playspan for $190M validates the increasing importance of virtual currency in the electronic commerce market. Competitors in the space are now pressing ahead to capture a part of the $25B global digital goods market. More after the jump.

Santa Clara-based Playspan was founded by Karl Mehta and currently has close to 150 employees. Playspan’s flagship product is their UltimatePay payment system that enables developers to monetize their audience with virtual goods. Playspan also sells the Ultimate Game Card gift card at close to 50,000 retail locations globally.

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