Hey look! It’s the ghosts of Christmas past, paster, and pastest.
What’s really perplexing is that while these cats are long gone, their products continue to cost us more and more money with each passing Christmas even after accounting for inflation! Whatever the reason, it happens — and this year is no question.
The company delivering the bad news is PNC Wealth Management, which has embraced its role as the provider of America’s annual financial blues.
So, if you are in the market for a partridge in a pear tree, you may want to shift gears and consider something in the fig tree family…
Before we see the price hike on piping pipers, milking maids, and gold rings, we have been given a little good news. Those much ballyhooed 12 days of Christmas will cost $27,673.21, which is only one percent higher than last year’s toll of $27,393.17. (Naturally, the recently released PR remix version of the classic carol will run you a little more because a brother has to get paid.)
That’s less than $300.
Of course, if you paid for the actual cost of those 12 days (meaning every time the gifts are mentioned, you pay for them), you’d owe your favorite retailers a total of $116,273. No thanks Santa — we’re good with one round of french hens.
Here’s what those gifts would cost you in 2014:
- Partridge, $20; last year: $15
- Pear tree, $188; last year: $184
- Two turtle doves, $125; last year: same
- Three French hens, $181; last year: $165
- Four calling birds (canaries), $600; last year: same
- Five gold rings, $750; last year: same
- Six geese-a-laying, $360; last year: $210
- Seven swans a-swimming, $7,000; last year: same
- Eight maids a-milking, $58; last year: same
- Nine ladies dancing (per performance), $7,553; last year: same
- 10 lords a-leaping (per performance), $5,348; last year: $5,243
- 11 pipers piping (per performance), $2,635; last year: same
- 12 drummers drumming (per performance), $2,855; last year: same
In case you want to see that illustrated, ad agency Deutsch NY recently brought the 12 days to life for its client PNC. (Spoiler: the French hens have a hair band and turtle doves really love dubstep.)