BARCELONA, Spain—The Internet of Things has been one of this week’s buzziest topics at Mobile World Congress. While brands like Mastercard are talking about building voice-enabled Amazon Echo skills, automakers are envisioning a world where smart algorithms turn cars into comfortable mini apartments.
IBM is also looking to make a big impact at MWC with its AI juggernaut Watson, which big-name brands are increasingly using to turn everyday objects into connected devices.
During a panel this morning, Watson’s CMO of the Internet of Things, Deon Newman, rattled off a handful of use cases about how brands are working with Watson, including how Watson can turn everyday appliances into ecommerce devices, much like Amazon’s Dash buttons, which users press to order items in their homes from dozens of retailers.
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