Text Message Marketing Is Still a Thing

Consumer interest on the rise...a little

If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to a survey of 2,262 adults conducted by Harris Interactive on behalf of location-based marketing firm Placecast, only four percent of mobile users receive marketing text messages.

But there’s hope, the report argues. Thirty-three percent of those surveyed who don’t receive the marketing texts said they’d be somewhat interested in receiving them; that number is up five percentage points from when Harris Interactive put the question to consumers in December 2010.

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