'Texas Trib' Ropes In Funds and Readers

Surpasses Evan Smith's expectations

When The Texas Tribune launched in November 2009 as a nonprofit online news organization, it had one mission: to provide comprehensive reporting on politics, public policy and state government—increasingly critical coverage as local papers closed and the Austin capital city press corps waned.

The Tribune’s founders hoped that by 2013 it could raise at least $9 million from corporations, philanthropic foundations, individual donors and more, and perhaps break even on $3 million in revenue.

One year shy of that target, the Tribune has more than exceeded those goals.

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