Texas Firm Admits to Bribing Journalists for Coverage

Well, maybe “bribing” is too strong a word. What’s a synonym for “we will pay this supposedly objective journalist for giving our client favorable coverage?”

In a story that seemed destined to break during PRSA’s Ethics Awareness Month, a Texas firm sheepishly admitted to offering a CNBC freelancer money to include their client in a story.

Guilty pitch email after the jump (emphasis ours).

“I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit) or pitch your editors on new stories that include discussion of our clients.