Facebook Announces Limited Test Of New Way For Mobile Users To View Videos

A “small group of U.S. mobile users” will test a new way for Facebook to deliver videos to their devices, the social network announced Thursday, emphasizing that it is a limited test, and that advertising is not included.

A “small group of U.S. mobile users” will test a new way for Facebook to deliver videos to their devices, the social network announced Thursday, emphasizing that it is a limited test, and that advertising is not included.

Only videos posted by individual users and by musicians and bands with verified pages will be included in the test, while ads of any kind, including sponsored stories, will not be a part of it.

Still, results and user feedback from this test may move Facebook one step closer to its long-rumored launch of video ads.

Facebook said videos will play silently within the News Feed, and if users choose to view them, they can click on the videos to expand them and enable sound.

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