Terry Richardson Pimps Self For Uniqlo

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Photographer Terry Richardson, who is known for his deliciously smutty work for Vice magazine and American Apparel, among others, appears in the new print ad campaign for Uniqlo, the Japanese retail answer to H&M. The “New York Voices” campaign includes Richardson, Leelee Sobieski (an actress we haven’t thought about since the embarrassing Joy Ride), Kelis, Sebastian Telfair, PJ Ransone, Kim Gordon and Ryan McGinley.

Richardson appears wrapped in today’s Metro in the above ad touting the opening of Uniqlo’s 36,000 square-foot flagship at 546 Broadway in SoHo — check the live camera stream — which is apparently a big deal. When we walked by at lunch, there was a swarm Japanese media outlets outside on Broadway — we thought Hideki Matsui was inside.

Welcome to the neighborhood!