Two initial partners in Facebook’s Public Content Solutions program for the media industry, Telescope and Vizrt, are teaming up to allow the Vizrt social TV solution to tap into Telescope’s platform so that users can filter and curate television-driven conversations across Facebook and other social networks and display them on its real-time audience-visualization platform.
The two Public Content Solutions partners said the visualization tool is already available to both of their clients, and they added that they initially teamed up on Fox reality competition show “American Idol,” where moderated Facebook avatar pictures were presented as real-time visualizations during broadcasts.
Telescope works with brands including the National Basketball Association and NASCAR and primetime TV shows such as NBC’s “The Voice,” while broadcasters using Vizrt products include CNN, CBS, Fox, the BBC, British Sky Broadcasting, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, China Central Television, and NHK.
Telescope CEO Jason George said in a release announcing the partnership:
As broadcasters, event producers, and content creators increasingly look for ways to drive audience engagement and keep their viewers participating in real-time, there is an increasing need to reflect audience interactivity back into the core content on the primary screen — providing audiences at home their “15 minutes of fame.” Our partnership with Vizrt will allow us to offer a global, end-to-end solution that will meet customers’ needs in this rapidly-evolving space.
Vizrt Chief Technology Officer Petter Ole Jakobsen added:
Now, more than ever, audiences want to be not only heard, but seen, as well. By leveraging Telescope’s robust social engagement platform in combination with our real-time visualization technology, we’re able to provide fans with capabilities to become further involved with their favorite shows and the stars they love.
Readers: How often do you interact on Facebook or other social networks while watching television?