Teens Into Social Media, Not Newspapers
Social media networks are here to stay. Newspapers have perhaps half a decade left as a mainstream source of information.
So said Jeffrey Cole, director of the Center for the Digital Future at the University of Southern California Annenberg School, during a presentation today at the American Association of Advertising Agencies Transformation in San Francisco.
Cole, who has spent 10 years studying the media-consumption habits of teenagers and related trends, said: “The sad truth is every time a reader dies, they are not being replaced,” said Cole, referring to the fact most teenagers get their news and information from online sources.
While they don’t read newspapers, teens are active social media users and “they will stay in communities for the rest of their lives.”
Facebook,
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