How Facebook Propelled U.S. Senate Candidate Ted Cruz To Primary Win

Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.

Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.

The politico’s handbook, Campaigns & Elections, features a profile of Senate candidate Ted Cruz’s recipe for primary success by his digital strategist, Vincent Harris. Cruz was a featured speaker at last month’s Republican National Convention in Tampa, Fla.

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