Technorati Media is going after lady tech geeks.
The social media and technology centric network, which potentially reaches 179 million unique users in the U.S. according to comScore, has acquired the mom blogger network, SV Moms.
Technorati plans to use SV Moms, which consists of 400-plus bloggers, to kick off a women’s channel—technorati.com/women. The idea is to expand the company’s surprisingly large footprint among women. In addition, Technorati hopes to open the eyes of advertisers who associate the company with male geeks. For example, though the group started in 2006 under the moniker SV Moms was founded in March of 2006 with the site Silicon Valley Moms Blog, SV Moms blogs now cover topics ranging from parenting to fitness to spirituality.
“This lets us talk to more female-oriented brands,” said Technorati CEO Richard Jalichandra.
Additionally, Jalichandra believes his team can expand the reach of the SV Moms content via its existing network of sites (which already reach 90 million women, per comScore), as well as the company’s unique social advertising platform. Technorati’s patented content and social media ads (CMADs) blend advertising and content distribution.
As part of the acquisition, SV Moms founder Jill Asher has been named editorial director of Technorati and Blogcritics. Also, two top bloggers from SV Moms, Akemi Bourgeois and Vanessa Druckman, will stay on and will become the editors of the new women’s channel.