Technorati Media Buys SV Moms Blog Network

The social media and technology network, which claims to reach 179 million unique users in the U.S., has acquired the mom blogger net SV Moms.

Technorati plans to use SV Moms, which consists of 400-plus bloggers, to kick off a women’s channel — technorati.com/women. The idea is to expand the company’s already large footprint among women. In addition, Technorati hopes to open the eyes of advertisers that associate the company with male geeks.