Yesterday gave the tech PR world a small gift and a big warning: stop spamming TechCrunch writers.
Roman Dillet noticed that certain companies had been selling his email and those of his fellow contributors as part of a list that looks a whole lot like a tool enabling mass email pitches. In response, he posted a screed (URL “please-dont-spam-us”) implicitly urging everyone to stop sending him the sort of automated blasts that might as well bear “PLEASE DELETE THIS MESSAGE NOW” subject lines.
Dillet followed with some Pitching 101 advice, the most important parts of which you all know: do a little research on a given blogger’s beat so you can best determine who will be interested in the story you’re dying to share. And please at least give the appearance of time spent on personalization. Bloggers may be cynical, malnourished emotional discontents who desperately need a little more serotonin and a little less alcohol–but we’re not robots. They’re all busy writing AP’s financial reports.
TechCrunch blogger Sarah Buhr also simplified the idea in a comment on one of the press list providers’ pages:
Most bloggers want good pitches. In fact, we’d estimate that a majority of them put their addresses in their Twitter handles or site bios.
But you knew that, right? Please say you knew that.