TechCrunch Gets an Ominous AOL Tip

Tim Armstrong is about to disrupt the Brands group

Rumors of corporate downsizing are never fun. However, the way in which TechCrunch was put on to the trail of alleged plans in that department involving its parent, AOL, is. From an item by London-based TechCrunch writer Ingrid Lunden:

To be clear: while TechCrunch is part of AOL, we on the editorial side are not privy to what happens at a corporate level. We received this info by way of an anonymous tip (as many of our stories begin), and then started to ask around.

Unfortunately for Lunden and her TechCrunch colleagues, initial digging revealed that the forthcoming AOL cutbacks will involve the Brands group, of which the site is a part. Beyond that, Lunden was not able to confirm very many specific details.

The good news is that there are three dozen content brands in the Brands group, meaning that 2015 Q1 shuffling of these properties could leave a great many of the verticals unaffected. The bad news is that, per Lunden’s post, she and her TechCrunch colleagues may have to wait several weeks before those details are officially disseminated.