The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That minute-and-a-half spot easily landed the search brand (and rare content producer) atop the VideoWatch/VidIQ weekly ranking of branded YouTube content.
Also enjoying a big week was Samsung, which took second place (8 million views) with a very funny spot exhibiting just how bad LeBron James is at golf. The clip was among four total Samsung videos in the top ten. Other tech brands generating lots of views during the post-Christmas, time-to-use-those-gift-cards week were Apple, ASUS, and Turkish Airlines.
Check out the full ranking here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.