Tech Ad Net Tops the Mighty CNET

Techno-centric online ad network NetShelter Technology Media has for the first time surpassed longtime category leader CNET in total audience, according to the latest figures released by comScore.

NetShelter reached 15.256 million unique users last month to lead comScore’s technology and news category, versus CNET’s 15.061 million users. The network—which unlike singular property CNET, is comprised of nearly 150 sites targeting the likes of IT professionals (such as TheInquirer.net) and tech enthusiasts (Geek.com)—is expected to enjoy 100 percent year-over-year ad growth during fourth quarter, close to a seven-
figure shift, according to sources.

As NetShelter’s audience has grown the last year, the company has been looking to expand beyond its core ad network business model to begin publishing its own original technology-based content, starting with the June hire of senior vp, media and chief publisher Patrick Houston.

Houston’s team has initiated a program called the Open Media Platform, through which NetShelter’s collection of journalists and bloggers produce original editorial packages tied to unique promotions, which can then be distributed on various partner sites.