Targeted Ads Make Twitter a More Viable Advertising Platform
Until recently, advertising on Twitter was a clunky and limited experience. Now Twitter enables marketers to target ads at an interested audience.
Social media is maturing as a medium for advertising. The challenge is proving the return on investment and according to recent data, marketers using Twitter are only half satisfied with the service. Now that Twitter has gone public, it needs to show and prove its value and make its shareholders happy by keeping its customers happy.
Of course, this comes down to improving the service in a way that generates revenue. Fortunately, Twitter is smart enough to move quickly with those improvements, among which a tool that enables targeted
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