Report: Facebook Testing Targeted Ads Based On Users’ In-Store Purchases

Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.

Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.

Ad Age reported that the ad targeting will be conducted with anonymized matching of loyalty-program members and Facebook users through email addresses and phone numbers, with that information having been collected when users signed up for loyalty programs.

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