Promoted Tweets Can Now Target Trending Topics
Some days, Twitter’s trending topics provide a snapshot of what’s wrong with the world, like when #smackthatass or something similar trends. It takes a LOT of participants for it to trend.
But for the most part, Twitter trends track the pulse of the Web. And now advertisers can tap into that phenomenon – and it doesn’t get better than that!
Twitter released some updates to its advertising platform today, and we’ll start with the most exciting news for advertisers first – the ability to latch on to trending topics.
Twitter will “automatically match your Promoted Tweets in search to relevant and related trending topics.”
How?
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