Target Takes to CNN to Reassure Customers Before Black Friday

The tip we received in May naming chief marketer Jeff Jones as the scandal-plagued Target’s new CEO turned out to be false, but Jones is working hard as the chain’s spokesperson this holiday season.

Target has good reason to worry as Black Friday approaches: Home Depot’s recent data breach may have broken the record set last year, but consumers still feel like their data is vulnerable — and Target wisely chose not to blame everything on Microsoft.

For example, yesterday’s CNN Money clip might as well be labeled “sponsored content”:

Note that Jones didn’t directly address the data breach (the company announced related “security and technology enhancements” back in April).

Also: can we add “social drives sales” to Monday’s “10 Client Delusions About Social Media” list?