Target Fights Cereal Killers

Many a box of Cap’n Crunch‘s Crunchberries has been ruined by some careless soul (usually one’s brother) forgetting to scrunch down the inner plastic bag before closing the outer cardboard box. What good are artifically-flavored sweetened corn and oat biscuits when they’ve been robbed of their crunch? Fear not, cereal lovers, Target is on the case. Now headed to Target stores everywhere are new cereal canisters (pictured at right) containing the store’s private label “Archer Farms” cereal.