All You is all about reaching its target audience: women between the ages of 25 and 54, many of them moms, who want to save money. With that in mind, all editorial coverage is seen through that “prism,” says executive editor Susan Spencer. Moreover, the magazine uses its vast database, its distribution methods, and its other daily efforts to make its tagline — “Enjoy life for less” — a reality for its one million-plus readers.
In the latest “How to Pitch for PR” feature, Mediabistro takes a closer look at the ins and outs of pitching All You. According Spencer, the ubiquity of sale sites and other deals options have drawn publicists and their editorial staff closer together.