Target Announces New Design Collaboration with Jason Wu

How do you top a sold out, website-crashing guest collection from Missoni? By bringing in Jason Wu for a collection of clothing and accessories, maybe.

Target used its Twitter handle @TargetStyle to give followers five clues about who would be the next guest designer. WWD confirmed in a story today that Wu, who is best known for designing First Lady Michelle Obama’s one-shouldered inaugural gown, will be the next designer up for a guest spot. The new line, expected in February 2012, already has a hashtag, #JasonWuforTarget.

Wu, of course, got tons of buzz from the FLOTUS gown.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in