TapSense Growth Fueled by Publishers

Publishers are fueling revenues at programmatic exchanges.

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TapSense, a mobile advertising exchange, announced today that its revenues in 2014 are up by 400 percent, largely fueled by publishers. Programmatic advertising is on the rise, as evidenced by Yahoo’s recent acquisition of programmatic platform Brightroll. According to a study by eMarketer, programmatic buying will surpass $10 billion this year, and will double by 2016.

From the release announcing the news:

“Our growth has been fueled by mobile publisher adoption of our Private RTB Exchange product.

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