TapSense, a mobile advertising exchange, announced today that its revenues in 2014 are up by 400 percent, largely fueled by publishers. Programmatic advertising is on the rise, as evidenced by Yahoo’s recent acquisition of programmatic platform Brightroll. According to a study by eMarketer, programmatic buying will surpass $10 billion this year, and will double by 2016.
From the release announcing the news:
“Our growth has been fueled by mobile publisher adoption of our Private RTB Exchange product. The publisher segment has long been underserved by ad tech companies. Our tools put them back in the driver’s seat when it comes to advertising monetization. With TapSense, they can easily tap into the larger programmatic buying trend and not get left behind,” said Ash Kumar, CEO and co-founder of TapSense.
As the practice grows, so will fraud — estimates place the amount of fraud in the ecosystem at at least 10 percent. It’s still cheaper, though, and shows no signs of slowing down.