Tapjoy Voluntarily Dampens The Effect of Its Incentivized Install Campaigns to Appease Apple
Tapjoy is voluntarily dampening the effect of its incentivized install campaigns in the wake of a crackdown by Apple on the practice. The company is putting a cap on the number of installs any single app can drive for another.
Two weeks ago, Apple began rejecting mobile apps that contain offer walls giving users rewards like virtual currency if they download other developers’ apps. When done at scale, incentivized installs can allow developers to pay to break into the top of the charts where they can gain visibility and hundreds of thousands to millions of more downloads.
Although
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