Tapjoy to Developers: We Will Pay You

Tapjoy, a company that provides monetization and distribution services, released today that they have a new way for independent developers to evolve their games into profitable and popular titles. According to the company, they plan to invest their resources and capital into pre-launch games that have the potential to become successful. If a game is chosen, it will receive monthly marketing credits to acquire new users through Tapjoy's network of over 100 million social gamers and 200 million mobile consumers.

Tapjoy, a company that provides monetization and distribution services, released today that they have a new way for independent developers to evolve their games into profitable and popular titles. According to the company, they plan to invest their resources and capital into pre-launch games that have the potential to become successful. If a game is chosen, it will receive monthly marketing credits to acquire new users through Tapjoy’s network of over 100 million social gamers and 200 million mobile consumers.

Mihir Shah, president and CEO of Tapyjoy, is proud of the company’s initiative, “We are proud to support the growing category of global application developers and entrepreneurs who need help getting their apps out there but want to maintain ownership and creative control of their properties.” Mr. Shah went on to further state that because of Tapyjoy’s success, they are able to help out these smaller developers.

Due to Tapyjoy’s proprietary and targeting technology, they are able to provide developers with personalized app recommendations for individual end-users. By doing so, Tapjoy is able to get more than 1.5 million application installations across iPhone, Android, and other iPad devices. In addition, over $35 million per month is generated by mobile applications from using Tapjoy’s service.

If you are interested in this new program, visit http://www.tapjoy.com/publishing or email publishing@tapyjoy.com to learn more. Tapjoy will select games into the Tapjoy Publishing program based on the quality of the gaming experience and talent of its developers.

CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.