Tapjoy sees ad revenue spike nearly 50 percent during holidays

Mobile advertising and publishing platform Tapjoy today revealed data it gathered during Christmas, Chinese New Year and Valentine’s Day, showing that ad revenue grew by as much as 54 percent. This demonstrates an opportunity for developers to generate more revenue during holidays.

Compared to the seven-day average for app revenue, developers saw ad revenue increase 54 percent for Christmas, 44 percent for the Chinese New Year and 34 percent for Valentine’s Day. “Major retail brand” advertisers that ran Valentine’s Day-themed ads on Tapjoy’s network on iOS and Android experienced an increase in its click-through rate (CTR) and conversion rate around Valentine’s Day.

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