Fueling 1.5 Million App Downloads a Day, Tapjoy Pushes for Exclusivity With Publishing Program

Tapjoy, the little and increasingly pricey secret that many app developers use to power their way up the charts, said today that it’s launching a “self-publishing” program. Essentially, that means that the company is willing to offer tens of thousands of dollars in free credits in exchange for exclusive distribution rights to new mobile titles.

For background, Tapjoy is a pay-per-install advertising network: developers pay for enough app downloads so they can ideally crack the top of the iOS or Android charts, get visibility in front of consumers and then gain downloads from more valuable, long-term customers.

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