Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

VIP perk shows potential of beacons

Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday.

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a new Apple Watch app created for this year's Cannes Lions festival.

Developed by mobile tech company Urban Airship and digital agency Intergalactic, Rosé Time uses beacon technology to connect with festival attendees who've downloaded the app when they arrive at the designated Cannes Lions Beach VIP Area.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in