Tango Messaging App Invites Brands to Hit Publish

Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will be available early this summer, CTO Eric Setton told Adweek. 

Early media partners include Spotify and AOL’s Huffington Post and TechCrunch, he said. There will be five channel categories: entertainment, news, lifestyle, sports and music, and about 50 media brands at launch, Setton said.

“The channels were designed with brands in mind to allow them to actually showcase their content to our members,” he said.

Tango—known for messaging, gaming and music sharing—said there would be opportunities for brands to show ads in its channels.

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