Talking Viral Marketing On The Menu With Campfire's Mike Monello
Today on the media- bistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Mike Monello, executive creative director of Campfire NYC, a marketing company that uses storytelling on behalf of brands.
Campfire is most well-known for its campaigns for Blair Witch Project (which Monello and another Campfire founder also produced) and the HBO show “True Blood.”
They discussed viral marketing and promotion and related projects and experiments that have popped up over the past several years, from Blair Witch to lonelygirl15.
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