Talk About Product Tie-In! Indie Film Using Medical Marijuana for Promotional Purposes
Might not be right for every company, but...
The legendary Michael Parks and some fat guy want you to be their walrus when @tuskthemovie opens in theaters FRIDAY! pic.twitter.com/SBbSaXMsiX
— KevinSmith (@ThatKevinSmith) September 15, 2014
The upcoming indie film Tusk has partnered with a dispensary called Buds & Roses and a company called Kushman Veganics on two strains of medical marijuana — White Walrus and Mr. Tusk — that will also be a promotional vehicle for the film.
The movie is about a man who’s slowly turning into a walrus, stars Justin Long and is written and directed by Kevin Smith, who’s known for taking a liking to the wacky tabacky from his previous work, such as Clerks.
“This is right at the intersection of art and stoner culture,” Graham Retzik, a marketing strategist with the film company A24 told The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in