As we approach the looming Facebook Profile Redesign, Inside Facebook has listed the top 50 Facebook applications by daily active user count, roughly categorizing them by type and, in cases like Bumper Sticker and Owned, listing the parent company.
Some interesting observations:
- Professional network LinkedIn has the 4th biggest app on Facebook. (I wonder if that affected their recent $1 billion valuation?)
- 5 of the top 10 and 21 of the top 50 apps are games.
- Social network MyYearbook has the most popular game on Facebook, Owned. It is a copy cat of Serious Business‘s Friends For Sale, which is only slightly behind at #2.
- 3 of the 4 apps with over 1 million daily active users are quite similar (FunWall, Super Wall, Bumper Stickers).
- Playfish is a rising star with 3 out of the top 10 games. Their engagement rate as a company is also at 13%, the highest of any large app developer on Facebook.
- Zynga has 6 apps on this list, and is the 3rd largest developer overall in terms of DAU, behind Slide and RockYou.
- Even though SGN has only 1 app in the top 50, it is the 7th largest developer overall in terms of DAU.
- Even though Watercooler has no apps in the top 50, its network of applications is the 19th largest overall in terms of DAU.
A couple notes:
- All DAU are not created equal.
- These numbers were measured on a Sunday, which is generally lower than other days.
- The “general” category encompasses applications used for both “flirting” and “content-sharing” messaging purposes (or that generally don’t fit one category or the other cleanly)
|Friends For Sale||613,831||Games||Serious Business|
|Texas HoldEm Poker||556,338||Games||Zynga|
|Are You Interested?||544,640||Flirting||SNAP Interactive|
|(Lil) Green Patch||480,388||Games||Ashish Dixit and David King|
|Pieces of Flair||305,932||General||nliven|
|Who Has the Biggest Brain?||279,763||Games||Playfish|
|Meet New People||179,326||Flirting||SNAP interactive|
|Graffiti||142,463||Content||Mark Kantor and Suzman Brothers|
|Honesty Box||133,840||Flirting||Honesty Box|
|Birthday Calendar||125,906||General||BigDates Solutions|
|My Sexy Friends||124,824||Flirting||Zynga|
|Growing Gifts||121,245||Flirting||42 Friends|
|Pet Pupz||111,610||Games||Nicola Borchard and Matt Beswick|
|Tower Bloxx||99,194||Games||Digital Chocolate|
|You’re a Hottie||94,203||Flirting||Zynga|
|YoVille||92,046||Games||Tim Saberi and Greg Thompson|
|Birthday Greeting Cards||92,002||General||My Birthday Alarm|
|Circle of Friends||87,537||General||Bantr|