Take a Photo of a Character, Watch Him Animate on Your iPhone [Video]

The Zappar POS is so much fun that Zappar may be starting a trend in retailing and trade shows. The new app will be launched exclusively at the world largest gaming event, GAMESCOM Expo in Cologne, which runs from August 17th to 21st.

Zappar Point of Sale (POS) can zap videogame characters, story book characters and other 3D objects to life, simply by looking at the products promotional materials through an iPhone or Android device and zapping the products.

The Zappar POS is so much fun that Zappar may be starting a trend in retailing and trade shows. The new app was launched exclusively at the world largest gaming event, GAMESCOM Expo in Cologne.

The Zappar can take any image and turn into a live animated character. It bridges the gap between the physical and the digital. It takes the lead by introducing a whole new way of thinking about in-store POS, marketing signage and exhibition promotions by turning them into entertainment channels in their own right.

The Zappar App technology allows consumers and brands to access a new world of entertainment and visual excitement. Users just point their Zappar activated iPhone or Android device at any Zappar activated image, and they have some cool entertainment. The Zappar app is free to download from iTunes or Android Market Place.

“This will be a major shift in how people look at retail POS, creating a new entertainment channel from any image we place in the real world,” says Caspar Thykier, Managing Director for Zappar. “We set out to produce advertising that is first and foremost, great fun to use; it demonstrates the limitless opportunities for the brand.”

In the video below, you see an illustration from “Fantastic Mr. Fox” by Roald Dahl zapped and come to life with Zappar and the mobile device.

Fantastic Mr Fox zap from Zappar on Vimeo.