Taco-Lovers' Tweets Appear on Billboards Across Texas
A Texas-based convenience store chain is showing its Twitter users some love – by blowing up their tweets 100x and slapping them on a billboard. Stripes is getting the word out about its Laredo Taco Co. tacos by creating a mashup ad campaign between social and traditional media.
Stripes asked its fans to write about what they liked about their tacos, and select tweets would be splashed across a prominent billboard in Corpus Christi, Laredo, Lubbock, Midland & RGV Texas.
Interestingly,
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