Taco Bell made the residents of Bethel, AK very happy when they brought in hundreds of pounds of food to serve residents who had been tricked into thinking that the fast-food chain would be opening a new restaurant in their town. Separately, Alaska is getting a lot of love these days, no?
[via, h/t @VitroAgency]
They captured the airlift on video and turned it into a series of clips showcasing their kindness and the happy folks who were there to receive it.
Taco Bell sure does know how to turn a potential PR negative into a positive. Although they can occasionally overstep.