Tablets May Fuel Print Magazine Market, Report Says
A report released earlier this week by the United Kingdom’s Professional Publishers Association (PPA) reveals that tablet users are engaging with digital magazines. No surprise, right?
What is interesting about this report, though, is that the PPA also notes that there appears to be a “positive correlation between print and tablet readership.” In fact, according to the report, 96 percent of tablet owners have read a PRINTED magazine in the last year, compared to the 80 percent national average.
PPA has more on this:
“The findings suggest that while readers are positive about and responsive to digital magazines, they continue to want both formats: digital editions should not be seen as a replacement to print, instead as an addition, providing an enhanced experience for readers.”
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