Tablets are for consumers who want content on the go, right? Wrong. When asked by Nielsen about when they use tablets, respondents' top answers were "while watching TV" and "while lying in bed." Just one in five said while commuting, making it slightly less popular than the bathroom as a venue.
|I use my tablet while…||% of respondents|
|Lying in bed||57%|
|In the bathroom||25%|
|Source: The Nielsen Company|