Tablet ad impressions grow fast, iPad still leads the pack
Mobile advertising impressions are increasing more quickly on tablets now than they are on smartphones according to Millennial Media’s quarterly Mobile Mix report.
During Q1 2012, impressions on non-phone connected devices — a classification that includes tablets, e-readers and MP3 players like the iPod Touch — grew by 33 percent quarter-over-quarter. Non-phone devices now account for 20 percent of all impressions Millennial serves, up from the 15 percent share the devices held in Q4 2011.
According to the mobile advertising company, tablets made up most of the growth in the non-phone category, with three tablets — the iPad, the Samsung Galaxy Tab and the Kindle Fire — ranking in top 20 mobile devices by impressions served.
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