T Magazine Flubs Golden Globe Coverage

Far be it for us to take anyone to task for mistakes in their copy — especially on a micro-blogging system like Twitter where timeliness is almost more important than content — but when you write sloppily under a corporate account you run the risk of alienating not only your readers, but your employer as well.

Take this weekend’s Golden Globe coverage at T: The New York Times Style Magazine: an egregious error in the publication’s Twitter account for The Moment blog and a snarky opening remark to the wrap-up coverage was all it took for blogs to descend on T and tear it to shreds.

Horacio

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