T.G.I. Friday's Has a Woody on Facebook
Are you hungry? Are you in the mood for a burger from T.G.I. Friday’s? Better yet, do you want a free burger? Just become friends with Woody.
Woody, a fictional 30-something slacker who still lives with his parents, already surpassed his goal of 500,000 fans by Sept. 30, totaling 566,804 at press time Monday, and the restaurant chain said everyone who became a fan will receive a free burger.
T.G.I. Friday’s also made its video ad content distributable via Woody’s page, as well as organizing real-world Woody meet-and-greets coordinated through Facebook’s events calendar, AdAge.com
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